A few years ago I called up my colleague, Brian Cooper, who was then President of the S&E Group and asked him if we would sit down with me and my then client, Cycling Canada …Read more →
What We Do.
At DEC, we help properties develop attractive value propositions by creating strategic business development plans for your organization that will generate revenue targets. For brands, we deliver compelling digital content, sampling, activations, etc. that are relevant to your brand pillars. Fully understanding your target market represents half the battle. Drilling down deeper into the segment allows us to understand where your demo plays and what engages them. Marketing in areas where your demographic feels good about your brand to ultimately drive sales and brand loyalty. We will work with your brand management team and your agency to ensure you achieve your desired metrics
Welcome to DEC Insights…Your Property-Side Champion
Biggest concern of sponsoring brands: Quantifying ROI
Biggest concern of properties: Demonstrating ROI
DEC Insights thoroughly audits a property’s sponsorship operations from top to bottom to ensure that its sponsors clearly see the value of the partnership. Put decades of sponsorship strategy and valuation experience to work for your property.
Pick Your Target.
We work hard to learn about your brand to strategically recommend the right property and executional tactics to achieve your desired results. At DEC, we also identify and deliver unique content that matters to your customers. The following content opportunities provide you with insight on a few properties available in Canada right now.
At DEC we don't compete with agencies, we complement them. We provide solutions for brands seeking experiential opportunities that are relevant to and resonate brilliantly with your target demographic.Engage. Create. Relate. Sponsor.
Higher rights fees, too much clutter and lack of budget for activation is driving brands to look to niche properties to make their sponsorship standout and achieve their desired ROI/O.Own Your Target.
Fully understanding your target market represents half the battle. Drilling down deeper into the segment allows us to understand where they play and what makes them feel good.Inspire. Engage. Surprise. Delight.
At DEC, we provide your brand with ownable, authentic partnerships that positively reflect your key brand pillars. Lower rights fees, less clutter, more budget to activate.Do Something Different With Your Sponsorship
People will forget what you said. People will forget what you did. But people will never forget how you made them feel.Maya Angelou
Peter Cosentino is the President of DEC Sports & Entertainment, an agency designed to create meaningful partnerships that connect brands with their desired audiences though niche properties in Canada and the United States. Currently, Peter’s focus is representing lifestyle property clients such as Canada Snowboard, Freestyle Canada, Cycling Canada, Sail Canada, Sea Otter Canada Epic Tour Granfondo and Canada Running Series, that provide non-cluttered, highly targeted and innovative integrated solutions at relatively low costs, allowing brands to invest their budgets on marketing activations (vs. rights fees) to generate maximum ROI. (more…)
Lindsay Rennie is a marketing industry veteran with expertise across sponsorship, experiential, digital, PR and advertising. Over the course of his career, he has developed and honed his skills client-side (Nike Canada), agency-side (Lumency Inc., Momentum Worldwide) and as an entrepreneur (consulting, start-ups and founding a sports management business) resulting in a unique package of perspective, leadership capabilities and competence. Lindsay excels at developing big-picture strategy for Tier 1 brands informed by analytics & insights while also motivating, coaching and mentoring teams. Lindsay has an undergrad business degree from Wilfrid Laurier University and an MBA from Queen’s University.
As I write this, I would be remiss if I didn’t stop and continue to reflect on the chaos that has been taking place over the last few days and the injustice over the last …Read more →
by Lindsay Rennie
As we face the massive disruption caused by COVID-19, we are dealing with many uncertainties. Paradoxically, the one thing we all know for sure is that everything is up in the air. For those …Read more →