It’s almost here. The Winter Olympics from Pyeongchang, South Korea. It’s a period where Canadians are glued to their televisions, social channels or preferred media outlet to follow their favourite athletes or sport: all in the …Read more →
What We Do.
At DEC, we help properties develop attractive value propositions by creating strategic business development plans for your organization that will generate revenue targets. For brands, we deliver compelling digital content, sampling, activations, etc. that are relevant to your brand pillars. Fully understanding your target market represents half the battle. Drilling down deeper into the segment allows us to understand where your demo plays and what engages them. Marketing in areas where your demographic feels good about your brand to ultimately drive sales and brand loyalty. We will work with your brand management team and your agency to ensure you achieve your desired metrics
Pick Your Target.
We work hard to learn about your brand to strategically recommend the right property and executional tactics to achieve your desired results. At DEC, we also identify and deliver unique content that matters to your customers. The following content opportunities provide you with insight on a few properties available in Canada right now.
At DEC we don't compete with agencies, we complement them. We provide solutions for brands seeking experiential opportunities that are relevant to and resonate brilliantly with your target demographic.Engage. Create. Relate. Sponsor.
Higher rights fees, too much clutter and lack of budget for activation is driving brands to look to niche properties to make their sponsorship standout and achieve their desired ROI/O.Own Your Target.
Fully understanding your target market represents half the battle. Drilling down deeper into the segment allows us to understand where they play and what makes them feel good.Inspire. Engage. Surprise. Delight.
At DEC, we provide your brand with ownable, authentic partnerships that positively reflect your key brand pillars. Lower rights fees, less clutter, more budget to activate.Do Something Different With Your Sponsorship
People will forget what you said. People will forget what you did. But people will never forget how you made them feel.Maya Angelou
Peter Cosentino is the President of DEC Sports & Entertainment, an agency designed to create meaningful partnerships that connect brands with their desired audiences though niche properties in Canada and the United States. Currently, Peter’s focus is representing lifestyle property clients such as Canada Snowboard, Freestyle Canada, Cycling Canada, Gestev and Canada Running Series, that provide non-cluttered, highly targeted and innovative integrated solutions at relatively low costs, allowing brands to invest their budgets on marketing activations (vs. rights fees) to generate maximum ROI.
Cosentino doesn’t just market the sports he represents, he actually lives them! An avid mountain biker and snowboarder, Peter recently has added a slew of 5K, 10K and Half Marathon running medals to his trophy case. As a result of his real-life, 360o experiences, he is uniquely equipped to factor in the sports demographics’ perspective to the properties programs and the sponsoring brands’ marketing activations
A leader in Canada’s sports marketing field, Cosentino has a long track record of building and fostering winning marketing and sponsorship programs for professional and amateur sports organizations, including the Toronto Blue Jays Baseball Club where he was promoted to Vice President after being the Director of Marketing, Advertising, Promotions and Game Entertainment while also serving as the Director, Marketing for the Toronto Argonauts Football Club. His main focus was on driving revenue and single game tickets for the Toronto Blue Jays while, creating value on various platforms offered through convergence with other Rogers’ Operating Companies as well as driving customers to channels of distribution through advertising, promotions, brand management and game/event management.
Other clients have included: Canadian Opera Company, The House of Blues Concerts Canada, Commonwealth Games Canada, Gestev Inc. Ontario Special Olympics, Hockey Heritage North, the Forzani Group Foundation and The Just For Laughs Festival, Canada’s Walk of Fame, the Seneca College Varsity Athletic Program and Crystal Light’s National Aerobic Championships 14-city North American Tour.
Cosentino’s sports passion extends to tennis where he plays and is a past member of the Boulevard Club. An active member of the Canadian sports and entertainment communities, Peter is a volunteer at the York University Sport Administration Alumni Association and was also a volunteer board Member of Special Olympics Canada’s Special Olympics Festival Breakfast Committee and a post board member of both the Marketing Committee for the Toronto Entertainment District Association and the Conn Smythe Sports Celebrities Dinner for Easter Seals Society. Mr. Cosentino graduated with Specialized Honors, B.A. in Sport Administration from York University in 1987 and resides in Toronto, Ontario.
New brand will encompass all facets of the organization
Canada Snowboard, governing body for competitive snowboarding in Canada, is pleased to unveil their new brand. This rebrand is the result of an extensive ten month process …Read more →
Options other than, ahem, Hockey
In Canada, when brands think winter sports sponsorship, many inevitably default to hockey. From grassroots to development leagues like the Canadian Hockey League to the holy grail of the NHL and …Read more →