Posts By: Peter

What is Your Brand Doing This Winter?

By Posted in - Sponsorship on September 5th, 2017 0 Comments

Options other than, ahem, Hockey

In Canada, when brands think winter sports sponsorship, many inevitably default to hockey.  From grassroots to development leagues like the Canadian Hockey League to the holy grail of the NHL and …

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Ride For Canada!

By Posted in - Sponsorship on July 26th, 2017 0 Comments

Ride for Canada Corporate Relay – World Cup Event Week – Monday November 27, 2017

The first major event for non-elite riders at the Milton velodrome
This is your chance to invite your guests to ride the track amidst …

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New Running Brands Means New Marketing Muscle

By Posted in - Sponsorship on March 3rd, 2017 0 Comments

A new day is dawning in the running world. Less traditional running brands and retailers are flocking to the marketplace and positioning themselves in spaces where traditional brands have occupied. In recent years, however, many of those traditional …

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