BMW is the Official Automotive Partner for the 2016 Scotiabank Toronto Waterfront Marathon.

By Posted in - Sponsorship on October 11th, 2016

Canada Running Series and DEC Sports & Entertainment are delighted to announce a partnership with BMW Canada, making the German manufacturer the Official Vehicle of the 27th edition of the Scotiabank Toronto Waterfront Marathon, Half-Marathon & 5k.

“Our partnership with the Canada Running Series is part of a global movement towards running that will provide BMW with a unique opportunity for new customers to experience our BMW i electric vehicles,” said Marianne MacNeil, manager, event marketing for BMW Canada. “To further support our investment in the Scotiabank Toronto Waterfront Marathon, we hosted a series of training events at BMW i Retailers in the Greater Toronto Area through August and September, followed by a test drive experience at the Running, Health and Fitness Expo during race weekend in October.”

The training event dates are outlined below, with route details to be posted to . All events were scheduled to begin at 6:30pm.
August 11th – Policaro BMW
August 25th – BMW Toronto
September 1st – Town & Country BMW
September 15th – Budds’ BMW Oakville

BMW is celebrating its 100th anniversary in 2016, and has a long history of supporting global endurance sporting events including the BMW Berlin Marathon and Tokyo Marathon – both World Marathon Majors – along with the Frankfurt, Munich, Vancouver and BMW Dallas Marathons.


Marianne MacNeil, Manager, event marketing for BMW Canada and Alan Brookes, Canada Running Series Race Director


“We are thrilled to have such an outstanding global brand as BMW as a partner for Scotiabank Toronto Waterfront Marathon,” said Alan Brookes, Race Director and President of Canada Running Series. “We share a passionate commitment to excellence, community and sustainability, and we look forward to sharing the road to success with the entire team at BMW Canada.”

An IAAF Gold Label race, the Scotiabank Toronto Waterfront Marathon (STWM) is Canada’s premier, big-city running event and the Grand Finale of the eight-race Canada Running Series. More than 26,000 runners from over 60 countries will participate in the 27th edition of the event on October 16th, which also serves as the Athletics Canada National Marathon Championship.