lululemon extends their commitment to running in Toronto.

By Posted in - Sponsorship on April 10th, 2017

DEC Sports & Entertainment and Canada Running Series are delighted to announce a new partnership with lululemon, who will become title sponsor of the Toronto Waterfront 10K, to be held on Saturday June 17th, 2017. The course will run through the heart of the city, along the lakeshore and finish with a celebration at Bandshell Park at Exhibition Place.

As the official retailer and apparel partner of the event, lululemon will transform the race experience. Each participant will receive a lululemon technical t-shirt as part of their kit. Participants will get a chance to take part in an 8-week Training Program led by lululemon run ambassadors at their Queen Street and Cumberland locations. Additionally, participants will be encouraged to take part in the brand’s yoga and recovery programs which will be offered exclusively at their Queen Street store.

“This is a truly meaningful partnership for Canada Running Series and our loyal runners,” said Canada Running Series Race Director, Alan Brookes. “It’s a perfect pairing of two outstanding Canadian organizations that will combine leading-edge, high-performance apparel and run activation with Canada’s premier, best-organized running series. We are both passionately committed to excellence and to our Canadian running community. With lululemon’s partnership, we expect the Toronto Waterfront 10k to transform the running and road race experience in Toronto and send good vibes across North America.”

“More and more brands are entering the highly competitive running market displacing more traditional brands and creating new and energized competition for sponsorship dollars” said Peter Cosentino, DEC Sports & Entertainment. “Learning how to leverage mass participation events effectively can help position and propel brands faster and more solidly than traditional marketing”

Everyone is encouraged to join us on Saturday June 17th. Those interested in participating are encouraged to register early, as this year’s race is currently just $50 with a cap of 7,000 runners and is expected to sell out quickly. Registration opens Tuesday April 11th at 10:00 a.m. EST.

Information and entry: http://toronto10k.com