2018 Vélirium World Cup Mountain Bike Festival August 2018.

NORTH AMERICA’S ONLY 2018 UCI MTB WORLD CUP SERIES EVENT

The 2018 Velirium World Cup Mountain Bike Festival in Mount Ste. Anne, Quebec is a 3-day celebration of the sport of Mountain Biking, featuring competition among the top international athletes in the sport, stunt shows and nonstop events that appeal to amateurs and families alike.

 

Fast Facts:

Free event – no admission fee

30,000 visitors; 1,000 participants

Live domestic (Sportsnet; TVA) and international TV broadcast

World Cup races (Downhill & Cross Country)

Amateur races (endurance and free ride)

Extreme sport stunt show (dirt jump and pump track)

Kid’s races and family fun venue

Health corner with the latest products on the market

Party time: Music in the lounge every night

National Team Partnership with Cycling Canada

 

More than 2 million Canadians participate in the sport of mountain biking. They are both physically and socially active, educated and earn high household incomes.

Event Audience

89% of attendees come from either Montreal or Quebec City

66% male; 34% female

36% are 25-34 yrs; while 35% are 45+ yrs

Lead a healthy, active lifestyle; nutrition is important to them

Consider cycling a family activity

Loves extreme sports and the accompanying music and lifestyle

See the Velirium as a ‘must’ go-to event and typically comes with a group friends

 

Sponsorship Opportunities

Customized sponsorships provide brands with opportunities to connect with the Velirium’s influential audience both on-site and off-site, leading up to and after the event, through social media, CRM, broadcast, retail activations and more.

 

We’ll work with you to create ROI generating activities that extend from mass reach to targeted engagements, including but not limited to:

Customized on-site activations

VIP hosting

Database development

Content creation

Contests

Advertising on site (signage, video screen) and off-site (social media platforms)

TV Broadcast integration

Unique money-can’t-buy experiences

  • Velirium World Cup Mountain Bike Festival