Vélirium World Cup Mountain Bike Festival August 22-23, 2020.


The 2020 Velirium World Championship Mountain Bike Festival in Mont Ste. Anne, Quebec is a two week celebration of the sport of Mountain Biking, featuring competition among the top international athletes in the sport, stunt shows and nonstop events that appeal to amateurs and families alike.


Fast Facts:

Free event – no admission fee

60,000 visitors; 1,500 participants

Live domestic (Sportsnet; TVA) and international TV broadcast

World Championship races (Downhill & Cross Country)

Amateur races (endurance and free ride)

Extreme sport stunt show (dirt jump and pump track)

Kid’s races and family fun venue

Health corner with the latest products on the market

Party time: Music in the lounge every night

National Team Partnership with Cycling Canada


More than 2 million Canadians participate in the sport of mountain biking. They are both physically and socially active, educated and earn high household incomes.

Event Audience

89% of attendees come from either Montreal or Quebec City

66% male; 34% female

36% are 25-34 yrs; while 35% are 45+ yrs

Lead a healthy, active lifestyle; nutrition is important to them

Consider cycling a family activity

Loves extreme sports and the accompanying music and lifestyle

See the Velirium as a ‘must’ go-to event and typically comes with a group friends


Sponsorship Opportunities

Customized sponsorships provide brands with opportunities to connect with the Velirium’s influential audience both on-site and off-site, leading up to and after the event, through social media, CRM, broadcast, retail activations and more.


We’ll work with you to create ROI generating activities that extend from mass reach to targeted engagements, including but not limited to:

Customized on-site activations

VIP hosting

Database development

Content creation


Advertising on site (signage, video screen) and off-site (social media platforms)

TV Broadcast integration

Unique money-can’t-buy experiences

  • Velirium World Cup Mountain Bike Festival