2017 Vélirium World Cup Mountain Bike Festival August 4-6, 2017.
NORTH AMERICA’S ONLY 2017 UCI MTB WORLD CUP SERIES EVENT
The 2017 Velirium World Cup Mountain Bike Festival in Mount Ste. Anne, Quebec is a 3-day celebration of the sport of Mountain Biking, featuring competition among the top international athletes in the sport, stunt shows and nonstop events that appeal to amateurs and families alike.
Free event – no admission fee
30,000 visitors; 1,000 participants
Live domestic (Sportsnet; TVA) and international TV broadcast
World Cup races (Downhill & Cross Country)
Amateur races (endurance and free ride)
Extreme sport stunt show (dirt jump and pump track)
Kid’s races and family fun venue
Health corner with the latest products on the market
Party time: Music in the lounge every night
National Team Partnership with Cycling Canada
More than 2 million Canadians participate in the sport of mountain biking. They are both physically and socially active, educated and earn high household incomes.
89% of attendees come from either Montreal or Quebec City
66% male; 34% female
36% are 25-34 yrs; while 35% are 45+ yrs
Lead a healthy, active lifestyle; nutrition is important to them
Consider cycling a family activity
Loves extreme sports and the accompanying music and lifestyle
See the Velirium as a ‘must’ go-to event and typically comes with a group friends
Customized sponsorships provide brands with opportunities to connect with the Velirium’s influential audience both on-site and off-site, leading up to and after the event, through social media, CRM, broadcast, retail activations and more.
We’ll work with you to create ROI generating activities that extend from mass reach to targeted engagements, including but not limited to:
Customized on-site activations
Advertising on site (signage, video screen) and off-site (social media platforms)
TV Broadcast integration
Unique money-can’t-buy experiences
- Velirium World Cup Mountain Bike Festival