Tissot UCI Track Cycling World Cup & PARA World Cup Championships, Jan. 24 – Feb. 2, 2020.

The World’s Best Are Coming to Milton

The 2020 UCI Track World Cup & Para World Championships in Milton will be two of the final international events in the lead up to the 2020 Olympic Games in Tokyo. The events will attract the top cyclists from around the world, featuring Olympic and World Champions from over 30 countries.

Participation and success in these events qualify athletes to compete in the 2020 Olympic & Paralympic Games in Tokyo.

The event will take place at the Mattamy National Cycling Centre, a state of the art, world class facility constructed in 2015 for the Toronto PanAm & ParaPanAm Games. It’s the home of Canada’s National Track Cycling Team, is Canada’s only UCI homologated 250m track and just one of two in North America.

Event Fast Facts:

  • 6-day event
  • 500 of the world’s best cyclists with speeds of up to 85km/hr with 42-degree banked turns
  • 7,500+ live spectators
  • 10 million world-wide audience
  • 15+ hrs of live national and international broadcast in over 30 countries reaching 30+million
  • 50+ accredited international media
  • Power of social media through combined Cycling Canada and UCI digital platforms:
    • 500,000+ Facebook fans
    • 275,000+ Instagram followers
    • 250,000+ Twitter follower
    • 1,000,000+ website page views

The Market

Canadian Cyclists

  • 14 million Canadians ride bikes annually
  • 3 million Canadians ride 10x year or more
  • 75% male; 25% female
  • Average age – 40 years
  • Over index in HHI at $100K+ and education (university) (index 135 for both)
  • Over index as owners, managers and professionals (index 121)
  • Families with children under 18 years (index 122)

Town of Milton

  • One of the fastest growing and most affluent communities in Canada
  • Youngest population in the GTA (34.1 median)
  • Ranked 2nd most lucrative market in Canada in 2016 (Canadian Business)
  • Best place to do business in Canada 2015 — PROFIT
  • Well educated, diverse and family oriented demographic

Sponsorship Opportunities

 Major Partnerships

Day/Session Sponsorships

  • Customized sponsorships to align your brand with Canada’s and the World’s top track cyclists in competition and their fans
    • Onsite activations and sampling
    • Hosting & hospitality
    • Eye-catching retail activations
    • One-on-one marketing
    • Database building and outreach
    • Unique prizing for consumer and/or trade activations
    • Meaningful impressions – on-site, broadcast, digital and social media, advertising
    • Exciting and relevant digital brand storytelling


Cycling Canada VIP Hosting & Hospitality Packages include:

  • Customized hospitality packages can include “Try the Track” experiences with Team Canada (at a later date)
  • Legends Night at the Velodrome
  • Spend an evening at the velodrome with some of Canada’s all-time cycling legends (Hall of Fame members such as Curt Harnett, Gord Singleton and Steve Bauer as well as the 2016, 2017 & 2018 class of inductees)
  • Access to VIP viewing area for Friday night racing session including bar/refreshment services
  • Guided VIP tour of the velodrome with Team Canada athletes or alumni
  • Souvenir gift and program for all guests
  • Tickets to the Cycling Canada “Legends Ride” and Hall of Fame induction luncheon on Sunday


School/Youth Partner:

  • Reach over 1,000 students from the Milton/Halton area at Youth/School Day on Friday, December 1st, featuring participate autograph signing and unique engagement opportunities with Canada’s Olympic team athletes