Picture1

2017 UCI Track Cycling World Cup presented by Tissot December 1-3, 2017.

The World’s Best Are Coming to Milton

December 1-3, 2017

The Tissot UCI Track Cycling World Cup at the Mattamy National Cycling Centre in Milton will mark the first ever UCI Track World Cup event in Canada and will feature the top men and women cyclists from around the world. Olympic and World Champions from over 30 countries, including Canada’s Olympic medal winning Women’s Team Pursuit squad and multiple PanAm Games gold medalists Hugo Barrette and Monique Sullivan, will be featured.

In each of 2017, 2018 and 2019 Canada will host one leg in a series of six international World Cups, which include the UK, France, The Netherlands, Germany, Colombia, Hong Kong, New Zealand, Australia and the U.S.. Participation and success in World Cup Series events qualify athletes to compete in future World Championships and Olympic Games.

Event Fast Facts:

  • 3-day event
  • 200 of the world’s best cyclists with speeds of up to 85km/hr with 42-degree banked turns
  • 3,000+ live spectators
  • 15+ hrs of live national and international broadcast in over 30 countries reaching 30+million
  • 50+ accredited international media
  • Power of social media through combined Cycling Canada and UCI digital platforms:
    • 460,000 Facebook fans
    • 265,000 Instagram followers
    • 220,000 Twitter followers

 

Event Week Schedule

Monday, November 27

5:pm – 10pm RIDE FOR CANADA CORPORATE RELAY

 

Tuesday, Wednesday, Thursday November 28 – 30

OFFICIAL WORLD CUP TRAINING

 

Friday, December 1

SESSION 1, 10am – 5pm: POINTS RACE AND QUALIFICATIONS & School/Youth Day

 

Saturday, December 2

SESSION 2, 1pm – 4pm: QUALIFICATIONS & Family Day

SESSION 3, 7pm – 10pm: FINALS & CEREMONIES

 

Sunday, December 3

SESSION 4, 1pm – 4pm: QUALIFICATIONS

SESSION 5, 7pm – 10pm: FINALS & CEREMONIES

 

The Market

Canadian Cyclists

  • 14 million Canadians ride bikes annually
  • 3 million Canadians ride 10x year or more
  • 75% male; 25% female
  • Average age – 40 years
  • Over index in HHI at $100K+ and education (university) (index 135 for both)
  • Over index as owners, managers and professionals (index 121)
  • Families with children under 18 years (index 122)

Town of Milton

  • One of the fastest growing and most affluent communities in Canada
  • Youngest population in the GTA (34.1 median)
  • Ranked 2nd most lucrative market in Canada in 2016 (Canadian Business)
  • Best place to do business in Canada 2015 — PROFIT
  • Well educated, diverse and family oriented demographic

 

Sponsorship Opportunities

 Major Partnerships

Day/Session Sponsorships

  • Customized sponsorships to align your brand with Canada’s and the World’s top track cyclists in competition and their fans
    • Onsite activations and sampling
    • Hosting & hospitality
    • Eye-catching retail activations
    • One-on-one marketing
    • Database building and outreach
    • Unique prizing for consumer and/or trade activations
    • Meaningful impressions – on-site, broadcast, digital and social media, advertising
    • Exciting and relevant digital brand storytelling

 

Cycling Canada VIP Hosting & Hospitality Packages include:

  • Customized hospitality packages can include “Try the Track” experiences with Team Canada (at a later date)
  • Legends Night at the Velodrome
  • Spend an evening at the velodrome with some of Canada’s all-time cycling legends (Hall of Fame members such as Curt Harnett, Gord Singleton and Steve Bauer as well as the 2016 and 2017 class of inductees)
  • Access to VIP viewing area for Friday night racing session including bar/refreshment services
  • Guided VIP tour of the velodrome with Team Canada athletes or alumni
  • Souvenir gift and program for all guests
  • Tickets to the Cycling Canada “Legends Ride” and Hall of Fame induction luncheon on Sunday

 

School/Youth Partner:

  • Reach over 1,000 students from the Milton/Halton area at Youth/School Day on Friday, December 1st, featuring participate autograph signing and unique engagement opportunities with Canada’s Olympic team athletes

 

Ride for Canada Corporate Relay

  • Corporate Canada fundraiser for Canada’s National Team (similar to a PGA Pro-Am tour event)
  • November 27 from 4pm – 10pm including hospitality, exhibitor expo, silent auction, reception and awards
  • 25 corporate teams comprised of 6 riders each compete on the Mattamy National Cycling Centre track – the first time for non-elite cyclists
  • Mix and mingle with Canada’s national track team athletes as well as road and MTB Team Canada athletes
  • Branded team pits on the track infield adjacent to hospitality area, Team Canada souvenir jersey gift bags for all participants
  • Includes 6 all-event VIP tickets for the UCI World Cup, including in-field hospitality area access and VIP parking
  • Live event on Jumbotron screens, real time standings on scoreboard, music and MC hosts
  • Packages include track certification for team members and bikes (for those who need either/both)
  • Regular price: $6,000/team of 6 riders; Cycling Canada partner rate: $3,000
  • Charity tax receipt for 50% of package fee

 

Event Partnerships

  1. Official suppliers
  2. Targeted sampling and activation rights