Canada Running Series.

The Canadian Running Series (CRS) is Canada’s most authentic running experience and prestigious running circuit. With eight year-round events in Toronto, Vancouver and Montreal, the CRS offers brands a range of national and local sponsorship opportunities that reach three participant types: healthy lifestyle seekers, competitors and charity runners.

The CRS engagement opportunities are community focused, through the runners, volunteers and local charities supported at each run, while also offering associations with a premier international event at the IAAF Gold Label Scotiabank Toronto Waterfront Marathon, the only Canadian marathon to earn this prestige and shared by only three other North American marathons: Boston, New York and Chicago.

The CRS is the one-stop shopping experience for brands that seek the benefits of reaching runners  in Canada’s three largest markets.


Fast Facts:

8 annual, year-long events: 4 in Toronto; 3 in Vancouver; 1 in Montreal

60,000 participants, 6,000 volunteers

$6,000,000 raised for 300+ charities

Robust social media engagement; 52.1 million impressions among mostly millennials and Gen-Xers

Over 150 million total event impressions

4 million website visitors annually, 800,000 unique with 3.4 million page views

100,000 subscribers to bi-weekly enewsletter

Youtube live broadcast of STWM – a first – with 30,000 views from 115 countries

Targeted advertising campaign

Extensive print materials distribution within communities (gyms, running stores, cafes)

Print ads in 15 major industry magazines

Online ads on 25 industry websites plus Google and social media placements

Green certification from the Council for Responsible Sport (only 2 events in Canada to earn status)

 The CRS and its sponsors are benefitting from the growth of the sport. As Canadians seek healthier, more active lifestyles, running participation increased by over 13% from 2009 to 2014. Canada is now the fourth fastest nation


Event Participants

31% are 25-34 yrs while 26% are 35-44 yrs

55% female; 35% male

24% have HHI of $100K – $149K

Are highly educated, employed


Sponsorship Opportunities

Customized sponsorships provide brands with opportunities to connect with running communities in Canada’s 3 largest cities year-round. We’ll work with you to create ROI generating activities in one market or across all three:


Own a signature event- pick your market

Own a key segment of the Scotiabank Toronto Marathon

Own your category by becoming a series sponsor – exclusive, national reach


Benefits include but not limited to

Customized on-site activations

VIP hosting

Database development

Content creation


Advertising on site and off-site (social media platforms)

Youtube Broadcast integration

Unique money-can’t-buy experiences



 Race Roster Spring Run Off 8K & 5K

Toronto’s Oldest, Continuously-held Road Race

April 2018

High Park, Toronto

4,500 Participants

5,000 Spectators

500 Volunteers

1 Charity

5.5 Million Impressions


Banque Scotia 21Kde Montreal et 5K Presented by ASICS

Montreal’s Fastest Half-Marathon

April 2018 – 5K

April 2018– 10K and Half

Parc Jean-Drapeau, Montreal

Formula 1 Gilles Villeneuve Circuit

5,700 Participants

5,500 Spectators

350 Volunteers

66 Charities

4 Million Impressions


Lululemon Toronto Waterfront 10

Toronto’s Premier Spring Road Race

June 2018

Yonge Street, Toronto

7,000 Participants

7,000 Spectators

900 Volunteers

6 Neighbourhoods

1 Charity

23 Million Impressions


Scotiabank Vancouver Half Marathon & 5K Presented by ASICS

Canada’s Most-Scenic Half-Marathon Along the Best Pacific Beaches

June 2018

Stanley Park, Vancouver

7,000 Participants

20,000 Spectators

750 Volunteers

8 Neighbourhoods

79 Charities

27 Million Impressions


Under Armour East Side 10K

In, With, and For the Eastside of Vancouver

September 16, 2017

September 2018

Downtown Eastside, Vancouver

2,000 Participants

2,000 Spectators

200 Volunteers

6 Neighbourhoods

3 Charities

3.5 Million Impressions


Oasis Zoo Run 10K & 5K

Run Wild –A Family Favourite

September 23, 2017

September 2018

Toronto Zoo, Toronto

5,600 Participants

5,600 Spectators

450 Volunteers

1 Charity

5 Million Impressions


Scotiabank Toronto Waterfront Marathon, Half-Marathon, 5K & Expo

Canada’s #1, Big-City Marathon

October 20-22, 2017

October 2018

Downtown Toronto

28,000 Participants

125,000 Spectators

3,000 Volunteers

12 Neighbourhoods

170 Charities

85 Million Impressions

  • Scotiabank Toronto Waterfront Marathon