Canada Snowboard.

The Winter sports property scene in Canada tends to aggregate around hockey – while it’s identifiable, it’s also safe and cluttered. If your brand is looking for a point of differentiation in 2018, snowboarding offers an exhilarating marketing alternative to reach your target and deliver ROI.

When you partner with Canada Snowboard you are part of the team: from grassroots programs to National Tours and Championships to World Cups, World Championships and Olympic Winter Games. And that team is a world powerhouse earning over 38 World Cup, World Championship, and TTR Elite podiums (as well as 2 Crystal Globes) during the 2016/17 season. That success on the world stage is translating to snowboarding’s increased presence and impact in Canada, on and away from the hills.

Canada Snowboard is a strategic marketing platform with which brands can connect with Canada’s highly sought after millennial consumer. National Tours, individual events, influencer and grassroots programs present a multitude of opportunities with which sponsors can engage consumers on and off-site through comprehensive, customized programs.

 

Canada Snowboard Properties Fast Facts

1.5 million snowboarders in Canada

7 millions Fans of Snowboarding in Canada

More than 3000 competitive athletes, 100 volunteers and 40 coaches

36,500 social media followers

65,000 website visitors

5,000 newsletter subscribers

Snowboard fans are twice as likely to purchase a Canada Snowboard sponsor product.

 

The Market

Canada’s Snowboard market is niche buy mighty. Over indexing on millennials, snowboarders are comprised of 1.4 million participants and 4.6 million who view the sport on TV. They are sponsor-loyal, early adopter, socially active millennials:

76% of 18-34 yr old Canadian snowboard fans are very/somewhat loyal to their sport’s sponsors (vs 55% general 18-34 yrs. population)

84% of 18-34 yr old Canadian snowboard fans are very/somewhat likely to consider a company’s brand when they sponsor a sport they follow (vs. 61% of general 18-34 yrs. population)

95% of Snowboard fans are active on social media with Youtube, Facebook, Instagram, Twitter and Snapchat being their preferred platforms (in order of activity)

58% are 18-34 years old with the average age of 27-28 yrs,

The next largest group is the 12-17 yrs at 24%

Skew male at 57%; females represent a growing segment (this is different than what appears in the deck – 67%)

 

Sponsorship Opportunities

Snowboard Canada can create an exciting, target-relevant sponsorship programs that deliver against brands’ individual marketing objectives to generate ROI. Bring your brand along for the ride.

Meaningful impressions – on-site, broadcast, digital and social media, advertising

Exciting and refreshed and customized digital content

Onsite activations and sampling

Database building and outreach

Retail activations

Contesting

VIP hospitality

Money-can’t-buy experiences

One-on-one marketing

 

Property Roster

National Team

Team uniforms and equipment

Athlete appearances

Olympic Games

Digital story telling

 

Sport Chek Air Nation Freestyle Tour  – 2018 Dates TBC

Sun Peaks (BC)

Mount Saint Louis Moonstone (ON)

Mount Tremblant TBC (QC)

Nationals, Calgary (AB)

 

Sport Chek Speed Nation Alpine Tour – 2018 Dates TBC

Le Relais (QC)

Nationals, ONTARIO

 

Speed Nation SBX Tour – 2018 Dates TBC

Tabor Mountain (BC)

Mont Blanc (QC)

Craigleith (ON)

Nationals – Big White (BC)

 

Shred Hookups

3,000 members – up-and-coming shredders

Key influencers, future national team members

 

The Snowboard Jamboree

Quebec City, Quebec: March 2018

FIS Super Series event features world’s best freestyle skiers and snowboarders

20-year event in the heart of Quebec City

30,000 attendees

National and International broadcasts

 

Big White 2018 World Para Snowboard Championships

Banked Slalom and Slingshot SBX competitions

February 2018

Big White (BC)

 

Canada Snowboard’s Grassroots Properties

Women’s Snowboard Federation

  • WSF’s mission is to give all women in Canada the opportunity to develop as snowboard athletes, coaches or technical leaders. To this end, WSF Program focuses on the progression and promotion of female riders through a variety of training sessions, events, camps and technical development opportunities
  • 10+ events across Canada
  • 5+ acrobatic/training camps
  • Park Days All Girls Empowered Camp Tour – national program for girls aged 10+ years
  • Fastest growing snowboard segment in Canada

 

Burton Riglet PE Snowboarding Program

  • Introduces children across Canada to snowboarding as fun fitness through elementary school physical education programming
  • Programming consists of both in-school and on-snow events

 

 CS Riders

  • Confidence-building, skills-oriented introduction to the sport of competitive snowboarding.
  • Aged 10 – 14 years
  • Program: 35+ resorts, 400+ participants
  • Events: 50+ events, 30 participants/event

 

Para-Snowboard Program

  • In partnership with the Canadian Association for Disabled Skiing, Canada Snowboard has created the Para-Snowboard program to provide athletes with a disability to experience competitive snowboarding from grassroots to the national level
  • Programs span grassroots to National Team opportunities

 

Aboriginal Snowboard Program

  • A national partnership between Canada Snowboard and the First Nations Snowboard Association to develop snowboard programming to benefit Aboriginal children and youth in Canada and grow Aboriginal participation and competition in the all levels of the sport
  • Grassroots camps, competitions, coach training, bursaries for potential leaders