Canada Snowboard.

The Winter sports property scene in Canada tends to aggregate around hockey – while it’s identifiable, it’s also safe and cluttered. If your brand is looking for a point of differentiation in 2017, snowboarding offers an exhilarating marketing alternative to reach your target and deliver ROI.

When you partner with Canada Snowboard you are part of the team: from grass roots programs to National Tours and Championships to World Cups, World Championships and Olympic Winter Games. And that team is a world powerhouse earning 23 gold medals, 28 silver and 12 bronze at Major Events, World Championships and World Cups during the 2015-16 season. That success on the world stage is translating to snowboarding’s increased presence and impact in Canada, on and away from the hills.

Canada Snowboard is a strategic marketing platform with which brands can connect with Canada’s highly sought after millennial consumer. National Tours, individual events, influencer and grassroots programs present a multitude of opportunities with which sponsors can engage consumers on and off-site through comprehensive, customized programs.

 

Canada Snowboard Properties Fast Facts

1.5 million snowboarders in Canada

7 millions Fans of Snowboarding in Canada

More than 3000 competitive athletes, 100 volunteers and 40 coaches

36,500 social media followers

65,000 website visitors

5,000 newsletter subscribers

Snowboard fans are twice as likely to purchase a Canada Snowboard sponsor product.

 

The Market

Canada’s Snowboard market is niche buy mighty. Over indexing on millennials, snowboarders are comprised of 1.4 million participants and 4.6 million who view the sport on TV. They are sponsor-loyal, early adopter, socially active millennials:

76% of 18-34 yr old Canadian snowboard fans are very/somewhat loyal to their sport’s sponsors (vs 55% general 18-34 yrs. population)

84% of 18-34 yr old Canadian snowboard fans are very/somewhat likely to consider a company’s brand when they sponsor a sport they follow (vs. 61% of general 18-34 yrs. population)

95% of Snowboard fans are active on social media with Youtube, Facebook, Instagram, Twitter and Snapchat being their preferred platforms (in order of activity)

58% are 18-34 years old with the average age of 27-28 yrs,

The next largest group is the 12-17 yrs at 24%

Skew male at 57%; females represent a growing segment (this is different than what appears in the deck – 67%)

 

Sponsorship Opportunities

Snowboard Canada can create an exciting, target-relevant sponsorship programs that deliver against brands’ individual marketing objectives to generate ROI. Bring your brand along for the ride.

Meaningful impressions – on-site, broadcast, digital and social media, advertising

Exciting and refreshed and customized digital content

Onsite activations and sampling

Database building and outreach

Retail activations

Contesting

VIP hospitality

Money-can’t-buy experiences

One-on-one marketing

 

Property Roster

National Team

Team uniforms and equipment

Athlete appearances

Olympic Games

Digital story telling

Sport Chek Air Nation Freestyle Tour

COP (AB): February 10 – 12, 2017

Sun Peaks (BC): February 15 – 17, 2017

Nationals, Mount St. Louis Moonstone/Horseshoe Resort (ON):  March 6 – 12, 2017

 

Sport Chek Speed Nation Alpine Tour

Le Relais (QC) – January 5-6, 2017

Toronto Ski Club – February 13-16, 2017

Nationals, Mont Tremblant (QC) – March 2-7, 2017

 

Speed Nation SBX Tour

Mont Tremblant (QC) – February 1-3, 2017

Tabor Mountain (BC) – March 8-10, 2017

Nationals, Mont Tremblant (QC) – March 2-7, 2017

 

Shred Hookups

3,000 members – up-and-coming shredders

Key influencers, future national team members

 

The Snowboard Jamboree

Slopestyle and Big Air World Cup competitions

4-day festival: February 8–11, 2017

Quebec

 

Big White 2017 World Para Snowboard Championships

Banked Slalom and Slingshot SBX competitions

February 1–8, 2017

Big White (BC)

 

Women’s Snowboard Federation

10+ events across Canada

5+ acrobatic/training camps

Fastest growing snowboard segment in Canada

 

CS Riders

Aged 10 – 14 years

Program: 35+ resorts, 400+ participants

Events: 50+ events, 30 participants/event