Cycling Canada.

Founded in 1882, Cycling Canada is the governing body for cycling in Canada. As the heart of Canada’s cycling community, our aim is to create and sustain an effective system that develops Canadian riders to achieve Olympic and World Championship medal performances.

With the vision of being a leading competitive cycling nation by 2020, Cycling Canada manages the national cycling team, hosts national and international events and administers community program to promote and grow cycling in Canada.

Fast Facts

40,000 members

635 nationally registered clubs

40% membership growth over the last 6 years

90 national team members across 6 disciplines

9 Canadian Championships events hosted annually

2 Canada Cup series featuring 15+ race days per year

2 National grassroots development programs

Hundreds of national events sanctioned annually

Annual budget of $7 million

 

The Market

14 million Canadians ride bikes annually

3 million Canadians ride 10x year or more

75% male; 25% femaie

Average age – 40 years

Over index in HHI at $100K+ and education (university) (index 135 for both)

Over index as owners, managers and professionals (index 121)

Families with children under 18 years (index 122)

 

Sponsorship Opportunities

After our medal winning success in London 2012 and Rio 2016, Canada is poised to becoming a leading cycling nation by 2020. With the athletes and staff in place, the challenge now is to find like-minded partners who share our dream, believe in our vision and who want to join us on our journey to the top. There is room for you on our team….Hop On!

Meaningful impressions – on-site, digital and social media, advertising

Exciting and refreshed digital content

Onsite activations and sampling

Database building and outreach

Retail activations

Contesting

VIP hosting & hospitality

Money-can’t-buy experiences

One-on-one marketing

 

Property Roster

 

National Team

Team uniforms and equipment

Athlete appearances

Olympic Games

 

CAN-BIKE

A grassroots program designed for the more than 14 million Canadians who ride bicycles

A series of nationally standardized courses on all aspects of cycling safely and enjoyably on the road

Oriented toward recreational and utilitarian cycling

 

UCI WORLD CUP MOUNTAIN BIKING – MONT STE. ANNE QC

A one-of-a-kind mix of amateur events, World Cup competitions, and music over three action-packed weekends. Vélirium is Canada’s biggest mountain bike and cycling festival, with 20 successful years to its name.

Over 55,000 spectators

3,000 athletes

350 World Cup athletes

2,650 amateur cyclists

$3 million operating budget

$16 million in economic spinoffs

National TV coverage

720 volunteers

 

UCI WORLDTOUR MONTREAL-QUEBEC

The greatest teams with the top riders in the world competing on Quebec roads under the excited eyes and to the thunderous applause of 285,000 people.

 

In early September, Quebec City and Montreal will once again welcome the world’s best cyclists. Without a doubt, this is one of the most attractive showcases available for companies looking to differentiate their products and services in a one-of-a-kind niche event that is exclusive and sought-after in short, the very image of this sport’s many enthusiasts.

 

NATIONAL CHAMPIONSHIPS AND EVENTS

Canada Cycling Championships

The pinnacle event in Canadian cycling competition consists of nine events held annually across Canada from spring through fall attracting thousands of athletes and tens of thousands of spectators and fans.

 

Canada Cup Series – MTB

Cycling Canada’s premier national mountain biking racing series, consists of 15+ race days annually:

300-400 racers per event plus another 500-1,000 fans and spectators

Elite and development level athletes from Canada, U.S.A and abroad

March through September race calendar featuring iconic cycling resorts & destinations (BC, AB, ON, QC)

 

The BMX Canada Cup Series

Canada’s most premier national BMX racing series, consists of 4 race weekends annually:

200-400 racers per event plus another 500-1,000 fans and spectators

Elite and development level athletes aged 16-22 years

2017 venues include: Calgary, Toronto, Drummondville and Abbotsford

 

For the full list of national championships please click here

 

HOSPITALITY

Hospitality and cycling go hand in hand all over the world. Cycling Canada has developed strategic hospitality programs at various levels within Canada and around the globe. Many multinational companies may want to take advantage of opportunities with national team riders in Europe in a first class manner or look after key constituents with grade A hospitality at World Cups, UCI Pro Tour Races or National Championships, Whatever your budget we have an experience that will be memorable!