EPIC Tour Gran Fondo – September 2019.

Fast Facts

  • One of Canada’s “twin pillars” of GranFondo cycling events.
  • Five years old.  Launched in 2013.
  • Epic Tour takes place annually on the first Sunday after Labour Day.
  • Epic Tour is a cycling-event powerhouse in the Greater Toronto Area.
  • 91% of 4,000 riders come from the 416 and 905 area codes.
  • 82% have a HH income over $100,000.
  • 35% have a HH income over $200,000.
  • “Cycling is the new golf” – Globe & Mail
  • 84% of Epic riders are between ages 35 and 64.
  • We’ve done things differently at Epic Tour.
  • That’s what happens when the rider/participant is put at the heart of every decision in the event’s design and delivery.
  • Multiple route options are a key to Epic Tour’s success.
  • Facilitates an appeal to a wide range of abilities and fitness levels
  • Epic is neither a race nor a pledge ride.
  • Escarpment country (western GTA) has outstanding cycling terrain.
  • In 2017, riders gave Epic routes an 8.4 rating out of 10.
  • Music, food and beer and combine with 40+ exhibitors for a great post-ride lifestyle experience that is a major draw for the event.
  • Great opportunity for brand visibility, rider touch-points and activation.
  • Over 900 riders responded to our post-event survey.
  • They are deeply engaged, highly social and distinctly un-homogeneous.
  • Epic Tour has developed a robust understanding of their unique traits which  strives to provide a “peak lifestyle experience” for every participant.
  • Epic has built strong and engaged communities on Facebook and Twitter.
  • The innovation is the unique use of LinkedIn to build a community of upscale riders around their mutual interest in the sport.
  • Halton Healthcare has been the official charity of the event since 2013.
  • Epic is not a pledge right, yet we’ve found ways to raise hundreds of thousands of dollars for multiple charities including our direct donations.
  • Epic is the preferred hosting event for the GTA business community.
  • Over 400 business guests are hosted in the ride’s VIP Pavilion annually.
  • C-suite executives have adopted cycling in significant numbers.
  • Sharing an Epic adventure together forges closer relationships.  Our world class VIP Pavilion is an idyllic setting for post-ride hospitality.
  • There are many ways to host clients but few that create the kind of bonds that comes with tackling Epic achievements together.
  • Partnership Assets.
  • Named Route
  • Branding
  • Comp Registrations.
  • VIP Hosting
  • Digital Story telling
  • Festival Activation
  • And more