FIS SBX WORLD CUP BARRELS & BERMS, JANUARY 24 – 26, 2020.

Experience Canada’s marquee World Cup festival! Known as the Barrel & Berms FIS Snowboardcross World Cup, the event pays homage to The Okanagan’s rich food and beverage culture, blended with the most exciting snowboard discipline.

Held at Canada’s Favourite Family Resort, Big White Ski Resort, in the beautiful Kelowna BC area, the Barrels & Berms event will be a mix of snowboard action as the highlight of the week that will include food and beverage vendors, exciting activities, international broadcast, a sponsor village, parties and special events.

Snowboard fans are known to be fiercely loyal to brands who support snowboard events. By partnering with Barrels & Berms you will get your brand front of mind with this influential and young audience, while supporting the next wave of Canadian snowboard stars.

2020 SNOWBOARD WORLD CUP

  • 100+  Athletes
  • 15  Countries
  • 15K  Spectators total for event
  • 220K Live broadcast viewers in Canada
  • 3 Key Media Partners
    • (Local radio, newspaper/digital and Snowboard Canada Magazine)
  • 3 Event Partners (Canada Snowboard, BC Snowboard & Big White)
  • 1 (Broadcast Partner)
  • 3 (Live Stream Platforms)
  • $80K in Promotional Value
  • $400K in Media Value
  • 4.5M impressions

PRIMARY AUDIENCE

Families

100K Median income

31% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

SECONDARY AUDIENCE

Millennials

84% of millennial ski/snowboard fans would highly consider a brand for the first time when that company sponsors an event or sport that they follow

76% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

Interests

Olympics, skiing, snowboarding and outdoor recreation