FIS Snowboard World Cup Alpine Snow TKO, Feb. 29 – March 1, 2020.

Welcome to the main event! Head-to-head knock-out rounds all the way to the heavyweight finals. The Alpine Snow TKO is snowboarding’s version of classic boxing. Fast-paced, round after round, red corner against black corner until there’s an undisputed world champion. The event pays homage to the history of snowboard racing and the roots of the sport.

Packed in over an amazing week at Ontario’s premier resort – Blue Mountain, the event brings together the best athletes in world including local heroes and local up-and-coming future champions. One of the best spectator disciplines in the sport, the event will happen front and centre right in the centre of the resort, finishing in the busiest part of the village.

Snowboard fans are known to be fiercely loyal to brands who support snowboard events. By partnering with the Alpine Snow TKO you will get your brand front of mind with this influential and young audience, while supporting the next wave of Canadian snowboard stars.

2020 SNOWBOARD WORLD CUP

  • 100+  Athletes
  • 15  Countries
  • 20K  Spectators total for event
  • 220K Live broadcast viewers in Canada
  • 3 Key Media Partners
    • (Toronto radio, newspaper/digital and Snowboard Canada Magazine)
  • 3 Event Partners (Canada Snowboard, BC Snowboard & Big White)
  • 1 (Broadcast Partner)
  • 3 (Live Stream Platforms)
  • $80K in Promotional Value
  • $400K in Media Value
  • 4.5M impressions

PRIMARY AUDIENCE

Families

100K Median income

31% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

SECONDARY AUDIENCE

Millennials

84% of millennial ski/snowboard fans would highly consider a brand for the first time when that company sponsors an event or sport that they follow

76% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

Interests

Olympics, skiing, snowboarding and outdoor recreation