HP Rodeo

FIS World Cup Halfpipe Rodeo February 12-17, 2019.

Giddy up for the Halfpipe Rodeo FIS Freeski & Snowboard World Cup! The world’s top snowboard and freeski stars will descend on Calgary, AB’s Canada Olympic Park for 4 days of high flyin’ halfpipe action. With live music, food trucks, and massive crowds, this snowboard and freeski festival will satisfy any and all stampede cravings.

Freestyle ski and snowboard fans are known to be fiercely loyal to brands who support freeski and snowboard events. By partnering with the Halfpipe Rodeo you will get your brand front of mind with this influential and young audience, while supporting the next wave of Canadian freeski and snowboard stars.

2019 SKI & SNOWBOARD WORLD CUP

  • 100+  Athletes
  • 15  Countries
  • 16.7K  Spectators total for event
  • 205.1K Live broadcast viewers for event
  • 3 Key Media Partners
  • (X92.9, Calgary Sun & King Snow/Forecast Magazines)
  • 2 National Sport Organizations (Canada Snowboard & Freestyle Canada)
  • 1 (Broadcast Partner)
  • 3 (Live Stream Platforms)
  • $160K in Promotional Value
  • $400K in Media Value
  • 9M impressions

PRIMARY AUDIENCE

Families

100K Median income

31% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

SECONDARY AUDIENCE

Millennials

84% of millennial ski/snowboard fans would highly consider a brand for the first time when that company sponsors an event or sport that they follow

76% of millennial ski/snowboard fans would have a sense of loyalty towards a company that sponsors an event or sport they follow

Interests

Olympics, skiing, snowboarding and outdoor recreation