Freestyle Canada.

Freestyle skiing is a state of mind as much as it is an exciting Olympic sport. Freestyle Canada’s vision is to inspire the world to live free, where freestyle becomes lifestyle. Our freestyle skiers have a special point of view of the world. There is a “secret sauce” that makes freestyle skiing unique: one part personal creativity, one part infectious passion, one part courageous expression, and one part the pursuit of excellence. When mixed together, you get winter’s most exciting sport!

Freestyle athletes perform gravity defying tricks, express themselves with youthful exuberance, and simply enjoy life to the fullest. The spirit of freestyle skiing is youthful and energetic.

Freestyle Canada’s athletes are the best in the world and, collectively, they have contributed to winning the International Ski Federation’s (“FIS”) Freestyle Ski Nations Cup 10 of the 11 past years. Canadian freestyle skiing athletes won 7 medals at 2014 Olympic Winter Games and, since the Games of 2014, they have amassed 10 FIS World Championship medals, 87 FIS World Cup medals and 6 X-Games medals.

Freestyle Canada offers a unique opportunity for a corporate sponsor to grow brand affinity with Canada’s passionate Freestyle Skiing community, from the grassroots through to the elite level of the sport, while aligning your brand with the world’s most creative and passionate athletes who love life. Through our brand attributes of united, empowering, bold, proud and progressive, Freestyle Canada will assist our corporate partners with reaching their business objectives.

Freestyle Canada Properties Fast Facts

  • Over 9 million Canadians identify as Mountain enthusiasts
    • More than 4500 members
  • 70+ clubs in 7 provinces and one territory
  • 62 National Team athletes, including Mikael Kingsbury, the most successful male freestyle skier of all time
  • 4 disciplines: moguls, aerials, halfpipe, slope style
  • Calgary has hosted a FIS Freestyle Ski World Cup event at Winsport’s Canada Olympic Park for the past nine seasons and will do so again on January 18, 2018, a pre-Olympic warm-up event hosting 100+ athletes from 15 countries
  • Strong and growing digital reach, featuring:
  • 5,000 newsletter subscribers
  • 125 unique website visitors averaging 1:12 minutes on site during 2016/17 season
  • 11,850 Facebook likes, up 63% since 2013 season
  • 4,200 Instagram followers, up 830% since 2013 season
  • 5,857 Twitter followers, up 84% since 2013 season

 

High Performance Freestyle Canada’s National Team Stats

  • 2017 WORLD CHAMPS: 3 Medals
  • 2016/2017 FIS WORLD CUP: 31 Medals
  • 2015/2016 FIS WORLD CUP: 27 Medals
  • 2015 WORLD CHAMPS: 7 Medals
  • 2014/2015 FIS WORLD CUP: 31 Medals
  • 2014 Sochi Olympics: 7 Medals

 

The Market

Freestyle Canada’s market is youthful and energetic. Our 4,500 members are bright, successful and highly influential in social media with a combined reach into the millions. They’re plugged in and loyal to brands they feel they connect with most.

  • 87% are university educated
  • 63% earn more than $100K/yr
  • 70% demonstrate sponsorship affinity
  • 54% Freestyle Skiing fans are male; 46% are female
    • 29% are aged 16 – 29 years
    • 35% are aged 30 – 49 years
    • 86% are active on social media (Top 6 in order: Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat)

 

Sponsorship Opportunities

Freestyle Canada will create meaningful sponsorship programs that resonate with the sport’s highly populated millennial demographic to deliver against your brand’s individual marketing objectives to generate ROI. Bring your brand along for the fun.

  • Onsite activations and sampling
  • Money-can’t-buy experiences
  • Hosting & hospitality
  • Eye-catching retail activations
  • One-on-one marketing
  • Database building and outreach
  • Unique prizing for consumer and/or trade activations
  • Meaningful impressions – on-site, broadcast, digital and social media, advertising
  • Exciting and relevant digital brand storytelling

 

Property Roster

National Team

  • Team uniforms and equipment
  • Athlete appearances
  • Olympic Games
  • Custom Hosting and Hospitality
  • Money Can’t Buy Experiences
  • Grassroots Brand and Sampling Opportunities
  • Digital Story Telling
  • Brand and Product Placement

 

FIS Freestyle Ski World Cup Events

Features 100+ athletes from 15 countries

Calgary, Alberta (Winsport’s Canada Olympic Park): January 8, 2018

  • 16,700 event spectators in 2017 during World Cup Week
  • 284,200 CBC and TVA 2017 broadcast viewers

 

Val Saint-Come, Quebec: January 20, 2018

  • 18,150 event spectators in 2017 during World Cup Week
  • 251,500 CBC and TVA 2017 broadcast viewers

2018 Snow Jamboree Big Air

  • Quebec City, Quebec: March 2018
  • FIS Super Series event features world’s best freestyle skiers and snowboarders
  • 20-year event in the heart of Quebec City
  • 30,000 attendees
  • National and International broadcasts

2017/18 Canada Cup Series

  • Freestyle Canada’s national competition circuit
  • 30+ events hosted across Canada: Ontario, Quebec, British Columbia, Alberta and Yukon
  • 2000+ participants representing all 4 disciplines
  • November 2017 – March 2018

 Grassroots Programs

  • FUNdamentalz – teaching youth turns and big air
  • FREEstylerz – moguls, park, pipe skills coaching
  • CANFree Team – year-round training and competition for ages 11+ including nutrition, fitness and goal setting
  • Community Day – 2x per year at Canadian World Cup events; fans of all ages interact with freestyle stars
  • Count Me In – workshop providing best practices in sport for managing youth with behavior challenges
  • Freestyle Alumni Program – events coinciding with Canadian World Cup events featuring star alumni