Red Bull Crashed Ice – Ottawa – March 4, 2017.
RED BULL CRASHED ICE is tactical and demanding. Fast and furious. It’s a global-mass appeal property for participants, spectators and media alike. Already in its 15th year, it remains a modern sport phenomenon.
A 15-year young and modern sport celebrating Canada’s 150th
421,000,000 media contacts
30,400,400€ media value
3,162 published items
872 number of media
5 live broadcasts on 10 channels
7 highlight magazines on 10 channels
388 hours of broadcasted news
295,000 spectators (total)
75,600 Facebook fans and
5,900 Twitter and 1540 Instagram followers
1,270,000 website visits, 3,260,000 pages views and 574,000 new visitors
2539 online news articles and 984 outlets
Align your brand with exceptional story telling and brand affiliation.
On-course signage for excellent TV, Media and crowd exposure
On-site activation (sampling, promotion, product placement)
Product integration (i.e. athlete shuttle, F&B etc.)
Ad on giant screens
After Burner (Big Party)
Ice club corporate zone (hosting)