Sea Otter Canada – July 3-5, 2020, Blue Mountain, Ontario.

It’s long been our feeling that Eastern Canada needed a significant festival celebrating all things cycling, a festival where brands and passionate cyclists can come together and celebrate and enjoy the sport we love.

It’s our goal to create Canada’s premiere and largest cycle festival.

Brands have a unique opportunity to showcase and demo their products while cyclists get a chance to engage with leading cycling brands in a one-of-a-kind cycling festival environment.

The classic. The original.

Fast Facts

  • The Sea Otter Classic is entering its 31st year and has evolved to become the premiere cycling festival in the world for both brands and consumers.
  • In 2017, Sea Otter expanded with a festival in Girona, Spain – which in only its second year hosted 50,000+ participants.
  • 25+ Brands providing 200+ Demo bikes 20,000+ Passionate cyclists

The Market

  • 70,000 + attendance
  • 75% male
  • 25% female
  • 35% area aged 35-54
  • 18% are aged 18-34
  • 10% are under age 11
  • 16% are aged 55+
  • 63% graduated college / post grad
  • 75% earn over $100,000 annually
  • 57% have kids who cycle
  • 10% Expo attendees are kids

Frequency

  • 42% attended 4+ times
  • 30% first time participants
  • 28% participated 2-3 times

Cycling Experience

  • 60% serious riders
  • 40% ‘for fun / fitness’ riders

Spending

  • 81% spend $8,000+ on a bike
  • 80% purchased a new bike in 2019
  • 68% spent over $500 with vendors at SOC IN 2018
  • 48% spend more than $2,500 on cycling components / apparel

Sponsorship Opportunities

From title and presenting sponsorships to expo vendor opportunities, with a host of event specific assets that your brands can own to help increase their presence, reach their target demographic and engage their market.