landing-exhibit-4

Sea Otter Classic Canada – July 2019, Blue Mountain.

IT’S LONG BEEN OUR FEELING THAT EASTERN CANADA NEEDED A SIGNIFICANT FESTIVAL CELEBRATING ALL THINGS CYCLING.

A FESTIVAL WHERE BRANDS AND PASSIONATE CYCLIST CAN COME TOGETHER AND CELEBRATE AND ENEJOY THE SPORT WE ALL LOVE.

IT’S OUR GOAL TO CREATE CANADAS PREMIERE AND LARGEST CYCLE FESTIVAL.

BRANDS WILL HAVE A UNIQUE OPPORTUNITY TO SHOWCASE AND DEMO TEHIR PRODUCTS WHILE CYCLIST WILL GET A CHANCE TO ENGAGE WITH LEADING CYCLING BRANDS IN A ONE-OF-A-KIND CYCLING FESTIVAL ENVIRONMENT.

THE CLASSIC, THE ORIGINAL.

THE SEA OTTER CLASSIC IS ENTERING ITS 29THYEAR AND HAS EVOLVED TO BECOME THE PREMIERE CYCLING FESTIVAL IN THE WORLD FOR BOTH BRANDS AND CONSUMERS.

IN 2017 SEA OTTER EXPANDED WITH A FESTIVAL IN GIRONA, SPAIN – WHICH IN ONLY ITS SECOND YEAR HOSTED 50,000+ PARTICIPANTS.

25+ BRANDS PROVIDING 200+ DEMO BIKES 20,000+  PASSIONATE CYCLISTS

ATTENDANCE

– 70,000 +

FREQUENCY

–42% ATTENDED 4+ TIMES
–30% FIRST TIME PARTICIPANTS
–28% PARTICIPATED 2-3 TIMES

CYCLYING EXPERIENCE

–60% SERIOUS RIDERS
–40% ‘FOR FUN / FITNESS’ RIDERS

SPENDING

–81% SPEND $8,000+ ON A BIKE
–80% PURCHASE A NEW BIKE IN 2019
–75% EARN OVER $100,000 ANUALLY
–68% SPENT OVER $500 WITH VENDORS AT SOC IN 2018
–63% GRADUATED COLLEGE / POST GRAD
–48% SPEND MORE THEN $2,500 ON CYCLING

COMPONENTS /APPAREL

GENDER

–75% MALE
–25% FEMALE

KIDS

–57% HAVE KIDS WHO CYCLE
–~10% EXPO ATTENDEES ARE KIDS

AGE

–35% ARE AGED 35 TO 54
–18% ARE AGED 18 TO 34
–10% ARE UNDER AGE 11
–16% ARE AGED 55+

A WIDE RAMGE OF PARTNERSHIP OPPORTUNITIES ARE AVAILABLE.

FROM TITLE AND PRESENTING SPONSORSHIP, TO EXPO VENDOR OPPORTUNITIES – WITH A HOST OF EVENT SPECIFIC ASSETS THAT YOUR BRAND CAN OWN AND CLAIM TITLE TO TO HELP INCREASE YOUR BRANDS PRESENCE