Jamboree Freestyle World Cup Festival Presented by Videotron – March 2020.

Canada’s most exhilarating winter urban sports & lifestyle festival, the SnowJamoboree combines the thrill of snowboarding and Freeski with music and art activations all within the heart of Quebec City, combined with a 25-minute drive to the mountain-side resort.

Truly an event like no other, the Jamboree provides the authenticity of World Cup events and athletes


A truly authentic World Cup — Big Air was the new Olympic discipline in 2018

Free event, no admission cost

12,000 spectators per night and a total reach of 10 million impressions

Canada’s largest snowboard and Freeski World Cup Festival

2016 was the first time that a ski and snowboard World Cup competition took place at the same time in Canada

190 International Elite athletes & 20 nations (men & women)

Custom 127 feet high ramp built in downtown Quebec City

Athletes reach up to 5 meters of air during their judged performance

Live, National and International TV broadcast

New site, new format.  Effective and authentic brand positioning

Event Attendees:

The Jamboree spectators are young, influential and social active

83% are 18-34 years

54% male, 46% female

They’re local – 72% are from Quebec City; 21% from rest of Quebec

They over index in loyalty to brands who support their sports


Sponsorship Opportunities

There are endless opportunities for brands to create a natural alignment within the property, creating an authentic and meaningful activation that will engage and deliver against marketing objectives. Brands can choose from presenting or major sponsorship level status in sport, music, lifestyle & culture or active family property components.

Customized site activation

Content creation

Advertising on our platforms (before and during the event)

Database development

Content for big screen


VIP hosting

TV broadcasting integration

  • 2017 Jamboree - Quebec City