2018 SnowJamboree Freestyle World Cup Festival Presented by Videotron – March 2018.
Canada’s most exhilarating winter urban sports & lifestyle festival, the SnowJamoboree combines the thrill of snowboarding and Freeski with music and art activations all within the heart of Quebec City, combined with a 25-minute drive to the mountain-side resort.
Truly an event like no other, the Jamboree provides the authenticity of World Cup events and athletes
A truly authentic World Cup — Big Air is the new Olympic discipline for 2018
Free event, no admission cost
12,000 spectators per night and a total reach of 8 million impressions
Canada’s largest snowboard and Freeski World Cup Festival
2016 was the first time that a ski and snowboard World Cup competition took place at the same time in Canada
190 International Elite athletes & 20 nations (men & women)
Custom 127 feet high ramp built in downtown Quebec City
Athletes reach up to 5 meters of air during their judged performance
Live, National and International TV broadcast
New site, new format. Effective and authentic brand positioning
The Jamboree spectators are young, influential and social active
83% are 18-34 years
54% male, 46% female
They’re local – 72% are from Quebec City; 21% from rest of Quebec
They over index in loyalty to brands who support their sports
There are endless opportunities for brands to create a natural alignment within the property, creating an authentic and meaningful activation that will engage and deliver against marketing objectives. Brands can choose from presenting or major sponsorship level status in sport, music, lifestyle & culture or active family property components.
Customized site activation
Advertising on our platforms (before and during the event)
Content for big screen
TV broadcasting integration
- 2017 Jamboree - Quebec City