World Ski & Snowboard Festival April, 2018.
MUSIC ARTS SPORTS = LIFESTYLE
The World Ski and Snowboard Festival is about progression, innovation and creativity. Regularly cited as one of the top 5 global winter festivals, the WSSF is an event that is both globally relevant and locally legitimate, neatly balancing its commitment to world-class artists, athletes and musicians, with incubating the next generation of talent from the grassroots up.
WSSF stands alone as North America’s most innovative and inclusive annual winter festival. Youth culture and passion are our mainstays and our appeal. Bring on the POW, bring on the parties, bring on the passion.
250,000 attendance (estimate) with 15,000-20,000 strong crowd jamming the Skiers Plaza each day over the 10-day festival
Overall festival impact/enjoyment rating at 97%
$3m+ pre-event marketing
Social media strategy embraces YouTube, Facebook, twitter, Instagram, vimeo, and generates 7 million hits on wssf.com
Media coverage 3 million+
350+ members of the international media in attendance representing over 200 media outlets
Prime-time television broadcasters and programs regularly shoot at Festival, including CTV, GLOBAL,and MTV
Canada’s largest annual free Outdoor Concert Series, attracting an estimated 100,000 spectators over ten days
Over 40 different bands featured
Best depth of field amongst skiers and snowboarders in Canadian snowsport event, with 400+ athletes competing for over $100,000 in cash and prizes.
Events include X Games medalists, past and future Olympians, legends and up-and-comers from around the globe
Saturday for the signature events of WSSF: Snowboard and Ski
Big Air – sound tracked by the Outdoor Concert Stage.
Screening of more than 40 short films made in a focused 72 hours
EPIC outdoor fashion shows
Two legendary “all night” parties
A leading lifestyle/youth event, the Festival is authentic and creates experiences that connect attendees with our brand and the brands that participate in the event.
Customized site activation – snowboard, music and/or art oriented
Advertising on our platforms (before and during the event)
Content for big screen
TV broadcasting integration