Posts Tagged with: #canadasnowboard
By Peter
Posted in - Sponsorship on September 5th, 2017
Options other than, ahem, Hockey
In Canada, when brands think winter sports sponsorship, many inevitably default to hockey. From grassroots to development leagues like the Canadian Hockey League to the holy grail of the NHL and …
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By Peter
Posted in - Sponsorship on January 28th, 2017
Canada is Good at Snowboarding. Real Good.
So this weekend is the X Games. Arguably the biggest snowboarding competition in the world. Yes, the Olympics is bigger in terms of total audience but to a core …
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