It’s almost here. The Winter Olympics from Pyeongchang, South Korea. It’s a period where Canadians are glued to their televisions, social channels or preferred media outlet to follow their favourite athletes or sport: all in the …Read More →
Posts Tagged with: #snowboarding #sponsorship #marketing #millennials #brands
DEC Sports & Entertainment and Canada Running Series are delighted to announce a new partnership with lululemon, who will become title sponsor of the Toronto Waterfront 10K, to be held on Saturday June 17th, 2017. …Read More →
Canada is Good at Snowboarding. Real Good.
So this weekend is the X Games. Arguably the biggest snowboarding competition in the world. Yes, the Olympics is bigger in terms of total audience but to a core …Read More →